Perhaps you have just launched a new website or your existing site is in need of an update. On this page, you will find a few useful tips and trends that will not only make your website look good, but also make it more attractive and generate more conversions.
Tip 1: Font size. The text must, of course, be legible. Also keep in mind that font size looks very different on mobile devices. So make sure you can adjust this for each device.
Tip 2: Use images. This helps to reinforce the message of your text. Did you know that people would rather look at a picture than read two sentences? So good, striking images of your product or an explanatory video are very important.
Tip 3: Make sure there is enough white space. This gives a calm appearance so that your website does not come across as busy and unprofessional.
Tip 4: Think about colours for your website. If you use colours, make sure they match. Create a (simple) corporate identity document in which you use the correct colours consistently.
Tip 5: Check whether the website is also clearly visible on other devices, such as smartphones or iPads/tablets. This applies not only to your images and font, but also to other design elements such as your menu.
Tip 6: Consider the house style for your website. All pages should have the same structure and colour scheme. Of course, you can vary the design elements, but ensure uniformity.
Tip 7: Ensure your website has a clear menu. Do people know where to find everything on your website? Do you have a search option (especially useful if you have a lot of information)?
Tip 8: Don’t add too many extras to your website, as this will make it confusing. Together with tip 3, this is very important. It is better to say too little than too much, but enough to appeal to your visitor. Then they will contact you and you can score a new customer with a good pitch!
